TOPSTRAT / RESULTS
Reach millions.
Build what comes next.
The content, systems, and decisions behind the numbers.
CONTENT THAT CONNECTS
~100MPersonal media reachFounder’s own platform10X+Client view growth
Across established client cases3–7MMonthly client views
An established account
INSIDE THE WORK / CONTENT OPERATIONS
The publishing system
- 01Produce
Short-form video built around a clear message.
- 02Adapt
Platform-specific edits and a repeatable calendar.
- 03Deploy & review
Internal-team publishing with performance feedback.
A NONPROFIT CONTENT OPERATION
Make publishing
repeatable.
- The problem
- Inconsistent posts and flat engagement.
- The work
- Video production, editing, and strategy alongside the client’s internal team. A publishing system built for each platform.
622K+Facebook views
53K+Facebook engagements
INSIDE THE WORK / CONVERSION DESIGN
The audience pathway
Short-form content
One central link hub
ResourcesSubscriptionsSupportSpeaking inquiries
A SPEAKER-LED PLATFORM
Give interest
a destination.
- The problem
- Popular videos, scattered destinations, and no central audience pathway.
- The work
- Designed a link-hub strategy connecting content with resources, subscriptions, support, and speaking inquiries.
- The deliverable
- A conversion blueprint with a defined role for each destination.
START A CONVERSATION
Start with your website.
And one business goal.
Michael will discuss the fit and outline the recommended work, deliverables, and fees.